Updated: Jan 11
What started as a Facebook chat group has now grown to inspire the world to travel.
In 2018, overland enthusiast family Matthew and Caley Brueck purchased their first adventure vehicle. Matt and Caley were operating the iTrack Motorsports drift events full time in Georgia, but were looking to get out and see more of the world. At the time, Expedition Overland was moving full force with trips like their North, Central and South adventure series. These trips were the inspiration for the two to begin traveling around the southeast near their home of Georgia.
"The trips we have taken have have opened me up to a new world. I had to create a company that inspired individuals to do the same and eventually funded expeditions for others." -Matthew Brueck
"I really love motorsports and all that drifting and racing have to offer. But I was needing to get out of the same scenery day after day." Matt says, "I had a passion for travel and had to stop talking about it and do it."
Evolving From A Hobby To A Brand
Since 2018, the Brueck's have covered over 80,000 miles and over 30 states. With every trip, their want for more became apparent. Over the years they would take trips with many other enthusiast, creating friendships along the way. The core group of friends would create a Facebook group to keep up with trips. In early 2020, the decision was made to create a brand that would inspire others to get out and see the world. "The trips we have taken have have opened me up to a new world. I had to create a company that inspired individuals to do the same and eventually funded expeditions for others." Matt says.
ROAM4LO now operates full time to follow this vision including the online store, guided rides, and media productions. The future is bright for ROAM4LO with the discussion of store front expansion and large scale expeditions with sponsored drivers and rigs. Follow them along on the journey and see where it takes you.